Many top athletes have used hypnosis to rise to the top of their sport. By harnessing the power of their subconscious mind, they have been able to throw off performance anxiety, stay focused, and allow themselves to maintain that wonderful state of flow where all their actions are right and easy and automatic.

These same principles can be applied to business. Some companies hire motivational speakers or send their employees to the celebrity motivational events that tour the country. Unfortunately, the "energy charge" that's received from these programs is short lived and after a few days, people drop back to their old patterns. With hypnosis, the new desired behaviors can become permanent habits.

Prior to establishing my hypnosis practice in 1993, I was a top notch sales manager who developed a reputation for energizing a business and maximizing my staff's potential. I had a successful track record in substantially increasing revenue for each of the companies where I was hired as a troubleshooter.

The techniques I used were quite simple. The particular industry I was in rewarded only the top sales people. Everyone else was ignored. Overall sales were low and only a few of the same employees would make their quota week after week. Morale was down and absenteeism was way up. I made sure that every employee felt appreciated for whatever they brought to the table. Everyone loves to feel recognized and appreciated. I made it a priority to say something positive before and after anything negative that I had to convey (the sandwich method - positive, negative, positive).

I remember addressing one particularly raucous group of sales people by telling them that after monitoring their sales calls I came to the conclusion that they were among the best sales people I ever heard . . . (long pause). . . with the worse habits. They were more complimented than insulted so we proceeded from there. I worked with them individually through hypnotic techniques on time management, focus, self confidence, goal setting and future visioning. After a brief time, the atmosphere of the work environment changed and they couldn't wait to get to work. Sales went through the roof and the revolving door of employee turnover halted.

What are you facing in your company? Is negativity running rampant through your employee ranks like a fast moving cancer? Are your executives stressed out? Are your sales people running through leads and producing less than what they are capable of? What are your most important goals and objectives for the next two years?